Advertising is far more than simply getting your brand out there. Standing out from the crowd has become the most successful way of doing business. You are the most powerful marketing tool on your Facebook or LinkedIn page now. Explore some different way you can brand yourself uniquely through a headshot or branding session.
Show Who You Are
It doesn’t matter if you’re a realtor, entrepreneur or corporate executive, the headshot you choose is a part of your brand. Let this be an essential part of your marketing efforts, it encourages potential clients to engage with you. You can show your potential clients your personality, the warm smile and professionalism that they can trust.
If you are a dog groomer, it may be perfect to have a well-groomed dog in the photo with you. A doctor may want to drape a stethoscope around the neck.
A staged while-your-working shot may fir your needs. Imagine having your potential clients see how you interact with others; this will automatically gain the trust of viewers. A CEO may want to sit on their desk to give a little different look to the typical corporate headshot. Anytime that you can be photographed where you are most comfortable will shine through in the pictures.
Do Something Natural
Often, we schedule headshot sessions outdoors to give a more natural feel. For example, a realtor in from of a house or recognizable city landmark, a businessperson in front of a nice office space, etc. The environment you choose can compliment the message you want to get across to your clients. Not to mention you can change the look of the photo by simply turning 45 degrees, depending on your surroundings.
If you are an artist, yoga instructor, chef, attorney, or CEO, location sessions are great to mix things up. My studio at Revolution Mill in Greensboro offers many different looks, all in one location. If you would like to explore your possibilities and start planning your session, contact me today to get the ball rolling.
If you would like more information on updating your headshot, contact Doug Burke Photography today at 336.486.9932.